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Services

Priscila Sorenson picture

👋 Hi!
I'm Priscila Sorenson

A UX Designer passionate about doing digital experiences that connect people's needs, business goals, and technology. I'm currently based in sunny Miami-Fort Lauderdale Area.

Wireframes/Prototyping

I turn ideas into interactive visuals (wireframes and prototypes) that clarify structure, flow, and functionality early on, allowing teams to align fast, test quickly, and build confidently with fewer surprises.

Responsive Design

Your users are everywhere, and your experience should be too. I design seamless interfaces that adapt beautifully across devices, from mobile to desktop, so your brand stays consistent and user-friendly at every screen size.

Usability Testing

Testing with real users to validate assumptions and fine-tune your product is always a must. By observing behavior and gathering feedback, I can optimize flows, eliminate friction, and uncover new opportunities for improvement before launch.

Design Systems

I build design systems that scale. By creating reusable components, clear guidelines, and consistent patterns, I help teams move faster while staying visually aligned. My systems improve collaboration between design and development and reduce friction in maintaining large digital products.

AI Integration 

Designing experiences that make AI feel human. From onboarding to interaction flows, I focus on making machine intelligence accessible and understandable. Whether it’s integrating predictions, chat features, or automation, I ensure AI features enhance usability, not overwhelm it.

Interaction Design

 Crafting thoughtful interactions that guide users intuitively through a product. I focus on timing, behavior, and feedback, creating experiences that feel smooth, responsive, and purposeful. Every interaction should reduce friction and add clarity.

User Research

Through interviews, surveys, and behavioral analysis, I uncover real user needs and motivations, ensuring we’re solving the right problems with empathy and insight.

UX Audits

In-depth evaluations of your digital products to identify usability issues, inconsistencies, and opportunities, highlighting what’s working, what’s not, and where your experience can deliver more value and clarity.

Accessibility (WCAG)

Design is only complete when it’s inclusive. I apply WCAG standards to create accessible digital experiences that accommodate all users, regardless of ability. From color contrast to keyboard navigation, I ensure no one is left out.

Expertise

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FinTech/Banking

Designing secure, intuitive interfaces for complex financial systems.

Helping users feel confident with tools that manage real-world money.

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UX Research

Turning curiosity or assumptions into clarity through interviews, testing, and data.

Every design decision starts with listening and real user insight.

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Ai Integration

Designing intelligent experiences that feel natural and human.

Collaborating with AI teams to make advanced tools more accessible.

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LOCATION

2335 E Atlantic Blvd,

Suite 207, Pompano Beach, FL 33062

SOCIAL

STAY CONNECTED

Get the latest news & updates

hello@prisciladesigns.com
Tel. (281) 794-0756

© 2025 by Sorenson UX Group

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